Putting an Imaginative ‘Spin’ on it!
I like this initiative from Imagine Marketing. Their challenge was to let media buyers in ad
agencies (i.e. the guys n’ gals who decide which media are best suited to
clients’ target audiences) know that the listeners of Spin 1038 radio station
have ‘matured’ with the station over the past 10 years. Spin traditionally has
been known as a youth station. So, instead of hosting the usual party night,
they devised an adventure challenge, ‘Sandstorm’ for listeners and media buyers. This was a 5k adventure race on Dollymount
Strand – the first adventure challenge held on sand in Ireland. They also ran bootcamp training sessions in
the weeks running up to the challenge. The average age of those who signed up
was 29 and 70% of the entrants were 18-35.
Facebook’s ‘Restricted’ Option
If you have ‘friends’ on Facebook whose invitation you
felt you had to accept but didn’t really want to – this is probably one of the
most useful articles you will ever read.
Like the author, Karlin Lillington, I usually reserve Facebook for
personal use but every so often, people I know through work send me a ‘friend’
request which I feel duty bound to accept.
But if they’re prepared to sift through my posts which are mostly about animals
or hill-walking, fair play to them! I
did file some of them as ‘acquaintances’ but the ‘restricted’ feature is
completely knew to me. Very useful! I did know about the ‘lists’ on Twitter as
a way of organising tweets but it’s something I badly need to update. Have a
read…..
Who’s listening to what on Irish radio?
The JNLRs track radio listening figures for both national
and local radio stations in Ireland and the latest ones came out last week.
Irish people love radio and RTE still holds many of the slots in the top 20
(see table when you click on the link.) You
can see how Anton Savage (who replaced Ray D’Arcy on Today FM) and others are
doing on the national airwaves. With
local radio, there used to be a trend that the further away from Dublin, the
higher the listenership for local radio – there is still some truth in that.
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