Communication Strategies from Donald Trump
Love him or hate him, you can’t deny that The Donald has
outperformed all expectations and the cynics to date. Why is that?
This article from “PR Daily” spells out his excellent communication
strategies. Trump is very clear on what
he stands for – “Make America Great Again” and he resonates with many Americans
on this topic. Also, he knows how to tap
into emotions, he speaks the language of his audience, he has a clear narrative
and he deliberately sets out to be different to his opponents.
Marketing Trends in 2016
Marketing people are more interested in what underpins a
trend rather than in the trend itself, according to planning agency, MCCP – and
this gives brands staying power and impact with customers. In this article from Michael Cullen, he
reports on a talk on trends for 2016 given by MCCP. They warned that brands which don’t empower
green customers will be punished, that food brands must focus on natural
ingredients and that marketers should care less about technology and more about
the outcome. There’s a wealth more to
read about here….
RTE performs strongly in JNLRs
RTE performed very well and increased its listenership by
64,000 in 2015 according to the most recent JNLRs (Joint National Listenership
Research). The top 4 programmes are:
1. Morning
Ireland
2. Marian
Finucane, Saturday
3. Liveline
4. News
at One.
RTE Radio 1’s Sean O’Rourke now has more listeners than Pat
Kenny in his last year at RTE – Sean is up by 33,000 since last year and now
attracts 331,000 daily. Ray D’Arcy’s
show has added an impressive 22,000 listeners since he took over, bringing it
to 215,000 while Mary Wilson’s “Drivetime” has 18,000 more listeners this year.
6,000 more people are tuning into Newstalk Breakfast since
last year and now 171,000 every day enjoy the spats between Ivan Yates and
Chris Donoghue. Not such good news for
Pat Kenny who has 9,000 fewer listeners than last year at 133,000.
At Today FM, both Ian Dempsey (breakfast show) and Alison
Curtis (weekend) increased by 6,000 bringing them to 187,000 and 141,000
respectively.
