Activism, not sex, sells
The US transport company,
Lyft, which offers you, eh, a ‘ride whenever you need one’ (won’t be using that
strapline here I’d imagine?) stole a march on its rival, Uber last
weekend. The Guardian tells us that last
Saturday week #deleteuber was trending because many believed it had undermined
a taxi strike at New York’s JFK airport protesting against Donald Trump’s
immigration ban. On Sunday, Lyft’s CEO announced
via Twitter that the company was donating $1m to the American Civil Liberties
Union (ACLU) and this saw Lyft downloads surpass Uber’s for the first time
ever. Other US brands making a stand
against Trump’s immigration ban include Starbucks, Airbnb, Patagonia and yes,
Uber who created a $3m fund to help its drivers affected by Trump’s ban. So Activism is where it’s at according to
this article…..
https://www.theguardian.com/commentisfree/2017/feb/03/activism-sells-brands-social-conscience-advertising
https://www.theguardian.com/commentisfree/2017/feb/03/activism-sells-brands-social-conscience-advertising
Media – latest reading & listening figures
Print newspapers continue to face challenges with falling
readership for most titles – with the exception of small increases for one
Irish newspaper - the Irish Sun and two UK Sunday newspapers - the Daily Star Sunday
and The Sun’s Sunday. The latest ABC
(Audit Bureau of Circulation) figures tell us that all daily newspapers
(including UK titles sold here) declined by an average of 8.4% as did Sunday
titles.
Radio listenership figures – the JNLRs (Joint National
Listenership Research) – came out earlier this month and showed increases for
most of the breakfast shows and declines in weekend shows. Morning Ireland (RTE
Radio 1) is still way ahead with 448,000 listeners (up 4,000), Newstalk
Breakfast is at 122,000 (up 7,000) and 2FM’s Breakfast Republic showed an
impressive 12,000 increase to 157,000.
Ian Dempsey on Today FM has 167,000 for his breakfast slot but that’s
down 6,000.
Most infamous press secretary?
Will Sean Spicer become the most infamous Whitehouse press
secretary ever? He is certainly well on the
way to so doing and puts the S into spinning.
Recently actress Melissa McCarthy has nailed it in her
take-offs of Spicer – here’s 2 to enjoy:
And her second outing as Sean Spicer….
