5 tips
for ‘Clickbait’
No
matter how good your content is, if you don’t have ‘clickbait’ not many people
will get to see it. A new term to me I
have to admit, “Clickbait” is all about producing headlines that just beg
people to click on and/or open them to find out more! PR Daily features 5 tips on how to improve
yours – 1) Headline, 2) Numbered Lists, 3) Relate the message to the audience
and …..for the rest, I’m taking their advice and getting you to click on this
link! http://goo.gl/8wIqnp
SMEs –
how to pitch a story to the media
This
is a good, practical guide for SMEs on how to pitch a story to a journalist. Things to remember include: ask yourself if
your story is newsworthy; develop a one sentence explanation of your story (I
like her tip about phrasing this as if you were telling a friend); whether to
pitch by phone or email (personally, I do email first, then phone and then
usually have to send it again by email anyway!) – more tips here:
Marketing
to Fitness Fanatics
I
really like this series that Irish Marketing Journal (IMJ www.adworld.ie ) is running in association
with Kantar/TGI where they give insights into which marketing techniques work
best for different audience segments. This
week it’s fitness fanatics and apparently 79% of them are more likely than the
average adult to purchase from companies that sponsor sports events or
teams. Outdoor advertising works
particularly well for them – outdoor isn’t just those large posters u see as
you drive home or ads on the Luas or DART, it also includes ads in pubs and
clubs, interactive screens in shopping centres and much more.
