4 ways to tie Twitter to your Communications strategy
This article features 4 tips on Twitter from
the social media consultant for the American Heart Association. While the article – from PR News - is aimed
at people who work in PR, the 4 tips apply to anyone using Twitter for
business. Tip 1: listen before you leap – this applies to any
beginner of any social media – listen and observe before you jump in – and the
great thing about Twitter is the ability to monitor conversations and topics
easily (admission – I had to google API to see what it means - Application
Programming Interfaces – allows programmes and websites to ‘talk’ to each other
- but you, the reader, probably knew that!).
See other tips here….
Tell your Story
It’s vital to let customers see your strength – so tell
your story – this is the leading piece of advice from Nigel Gahan of Gahan
Meats in the Business section of the Irish Independent. Nigel has worked in the family meat business
in Dublin for 20 years. He says that so
many companies have great stories but they keep it to themselves. His other recommendations include: Delegate;
Focus; Recognise your Strengths & Weaknesses - and it is all about Customer Service…..
Make money from your Blog
7 tips on how to make money from your Blog from Ian Cleary
of Razor Social – my favourite social media and online marketing guru as he
really knows his stuff and speaks in plain English – not teccie speak! With each of the tips, Ian recommends some
tools and websites you can use. The tips
include: running webinars, promoting other content, doing product reviews and
selling your own products. See here for
details……
And finally……
Interesting info from Communicorp One – owner of Newstalk,
Today FM and TXFM on the online behaviour of their listeners…….
