Rain-triggered Ad
ActionAid has developed a very innovative
new ad which launches this week in advance of the London People’s Climate March
which takes place on Sunday. Their rain-triggered ad aims to highlight the
impact of climate change. According to
Marketing Week, “Using real-time data, the system
registers rainfall in the local area and consequently triggers a reaction in
the software, which sees the existing ad schedule at Piccadilly Circus
disrupted to reveal a tailored message depending on level of precipitation –
drizzle, light rain or heavy rain.”
This format would work particularly well in Ireland, one would think?!!
Lidl v M&S
It’s always interesting when devout supporters of a brand
swap and try a competing brand – but if you’re expecting any Lidl or M&S
bashing here, there is very little – in fact both shoppers were pleasantly
surprised by the other retailer! The
M&S shopper was struck by the Lidl own De Luxe brand – but even more so by
the ski-wear – while the Lidl shopper was shocked to find food that’s cheaper
in M&S than it is elsewhere! This
Irish Times feature doesn’t do either retailer any harm at all! For the record, I’m fans of both! I also shop at SuperValu, Tesco, Aldi and
occasionally Dunnes! Often it’s the need
for the moggy’s cat food that decides for me – Tesco always have it, not so the
others!
Racism, Sexism & more from Ad Men
This is a book I want to read – “Beyond Belief” from Charles
Saatchi which highlights ads from the last century which were racist, sexist,
in very poor taste or made dubious health claims. For example, “Lucky Strike” cigarettes ran a
campaign saying, “20,679 physicians say Luckies are less irritating….” because,
wait for it, “It’s toasted. Your throat protection against irritation against
cough.” Talk about stretching it!
