Setting
up a Pop-Up Shop?
Thinking
of setting up a pop-up shop? What
factors do you need to consider? In this
article a panel of experts answer questions including what are the most
important factors in choosing a location, what can you do if you can’t find the
appropriate space in your town and how do you ensure a return on
investment? http://www.theguardian.com/small-business-network/2013/sep/17/best-advice-pop-up-shops
PR Success
no ‘Accident’!
Here’s
an account of how an author created widespread awareness of and interest in her
book – Cally Taylor came up with the initial idea on how to publicise “The
Accident” – and her publisher’s PR company implemented it. But can you apply this type of thinking to
promoting your own business?
8 Tips
for doing business in Spain
The
Sunday Business Post asked Paul Maguire, Enterprise Ireland’s Spain director
for some tips on doing business in Spain.
They include don’t presume English is spoken, be prepared to adjust your
pricing and be patient and persistent – but not a pest!
Distributing
your Press Release to the media
Ideally
you should compile your own media list – focusing on the media that your
clients and target clients consume – print, broadcast and online. Buy the relevant newspapers, magazines etc
and see who writes what. Listen to and
watch your key radio and TV programmes – and remember you can do so at a time
that suits you - listen back, download podcasts and watch programmes on the
Player. This, of course, takes time. In the meantime, there are press release
distribution services where you pay for your press releases to be
distributed. Here in Ireland, there’s www.mediacontact.ie and for overseas markets, check out http://www.smallbusinesspr.com/
which is US-based and its sister distribution site - www.prnewswire.com Another service
worth checking out for UK and other overseas markets is http://www.vocus.co.uk/
