Why
McDonald’s ditched red
What
do you need to consider when choosing a colour(s) for your brand? Apparently fast food companies traditionally
chose yellow and red (speed & efficiency) combinations but McDonald’s found
that red was associated with bad food – so it retained the golden arches but now
uses more greens and natural colours as well.
A bank born out of a merger between two US banks broke the mould with
its brand colours – silver and gold (coinage) – whereas banks around the world
traditionally use nationalistic colours, representing patriotism and security. And yellow apparently resonates with the
logical side of the brain. So go figure –
with the help of a list of colours at the foot of the article and what each
represents!
Is
yours a ‘Foodie Town’?
This is the second year
of a really nice initiative from the Restaurants Association of Ireland (RAI) –
Ireland’s ‘Foodie Town’ in 2014 was Dingle.
They’re looking for towns/destinations that actively promote themselves
through things like food festivals, gourmet trails or farmers’ markets, as well
as great dining experiences for locals and visitors. They need to also have
established a local producer/supplier network that is utilised and promoted by
local businesses. Plans for future
growth, education, training, development and employment will also be taken into
consideration. Closing date for entries
is 7th September.
“Airbnb
for disabled people”
Like all the best ideas, Accomable came
about as a result of trying to solve a problem based on every day
experience. Srin Madipalli and Martyn
Sibley have spinal muscular atrophy and use motorised wheelchairs – something they’re
well used to – but they often found travel a challenge. Madipalli said, “The information for assisted
travel is terrible and not connected to booking accommodations and services.” So last year, they set up Accomable which they
describe as “Airbnb for disabled people and anyone with mobility difficulties.”
Image source: boutiquemc.co.uk
