Kim K - lewd, but shrewd, PR? 3 things Taylor Swift does right on social media & fewer promotional posts on Facebook...

Kim Kardashian – lewd and shrewd PR

Whatever you think of her – and I’m not a fan – you can only wonder at how Kim Kardashian stays so high profile.  We know how she got there – in this article, the author omits to mention a certain video - but, it’s certainly not the reason she stays there.  Her latest stunt – Break the Internet – was a masterful one as it was true to what she is all about i.e. her body.  Also, as the author says, it created a buzz around her brand, involved a certain amount of risk (not sure that’s true in her case) and was very visual.  See more here…..

http://www.prdaily.com/Main/Articles/17633.aspx

3 things Taylor Swift does right on social media

She post photos of fans (that’s good – it’s about them, not her), she gets personal (posts pic from her mum) and she is ‘fearless’ i.e. posts a photo of herself as a child with braids!  That may not be the best example of fearless – but she is known for being outspoken and not afraid to say what she thinks.  Long may she continue!

http://bit.ly/1umf4qv

Fewer promotional posts on Facebook

We won’t see so many promotional posts – but we will see more ads – but these ads will now be more relevant, says Facebook Videos uploaded directly to Facebook, not YouTube, perform well

http://www.theguardian.com/technology/2014/nov/17/facebook-page-posts-news-feeds

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Sainsburys Xmas ad "dangerous & disrepectful"? End of Clickbait? Dublin radio listenership & Irish Environmentalists

New Sainsbury ad ‘dangerous & disrespectful’?

I don’t think so – I think it’s a brave move and beautifully done with minimal branding which is very subtle. Obviously it’s very timely in view of the 100^th anniversary of World War 1 – and it was done in association with the British Legion, so if they’re happy…?  I’m always a John Lewis Xmas ad fan but this leaves all the other ads in the shade..

http://www.theguardian.com/commentisfree/2014/nov/13/sainsburys-christmas-ad-first-world-war

Is the end of ‘Clickbait’ nigh?

Very interesting article with possible future ramifications for brand publishers down the line.  In the US, they’re looking at selling advertising online based on the length of time someone stays on a story rather than on page impressions.  This could lead to the demise of ‘tabloidisation’ where sensationalist headlines are used to get people to click through to a story that often doesn’t live up to the billing.  It’s certainly good news for the producers of quality content.

http://www.irishtimes.com/business/sectors/media-and-marketing/why-publishers-should-call-time-on-clicks-and-clickbait-1.1998200

Dublin Radio Listenership

RTE Radio 1 still rules the airwaves in Dublin with FM104 second and Newstalk third according to the latest JNLR (Joint National Listenership Research) results which came out recently.  But all radio stations except 2FM lost listeners in Dublin – 2FM gained but off a very low base anyway.  See the figures here…..

http://www.ilevel.ie/media-blog/radio/jnlr-2014-q1-dublin-listenership

Insight – Irish Environmentalists

19% of Irish adults apparently are environmentally ‘keen’ – they’re 26% more likely than the average adult to be in the top fifth of radio listeners and they’re twice as likely as the average adult to listen to radio progammes on Science and Nature.

http://www.adworld.ie/news/read/?id=cee5d7b6-8230-4b8a-84de-0c26da477730

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Let John Lewis light up your Twitter pic, Internal Comms & insular Irish media.....

Retailers’ Christmas Ads

Tomorrow, Thursday 6^th November sees the launch of the much-anticipated John Lewis Christmas ad but, as with other retailers, they don’t just rely on TV alone, these ads are all multi-media affairs.  I really like this though – you can sign up to get your Twitter profile ‘lit up’ by John Lewis tomorrow! http://www.thejohnlewistwittertwinkle.co.uk/

http://www.marketingweek.com/2014/11/04/john-lewis-gears-up-for-christmas-ad-launch/?nocache=true&adfesuccess=1

While this isn’t TV, this is a beautiful Christmas treatment entitled “Into the Woods” from Harvey Nichols….

http://bit.ly/13AgncC

Internal comms – keeping that ‘start-up’ spirit

This company went from 4 employees to 20 within 2 years and worried that the fun, unpredictable atmosphere that’s part and parcel of working with a start-up had gone – so read what they did here.  Some of the measures may seem obvious – but they work – and they’re simple and inexpensive!  You have to get the internal communications right for the external communications with customers, clients and other stakeholders to work!

http://www.theguardian.com/small-business-network/2014/nov/03/keep-your-startup-spirit-business-takes-off

Irish media is insular

As a nation who are obsessed with what others think of us, this is worth a read.  The Guardian’s media commentator, Roy Greenslade talks about how insular the Irish media is and that it exists in a ‘media bubble’ – but I imagine this is true of every small country?  Especially an island nation like ours?  He specifically mentions the fact that most newspapers here did not refer to the fact that Mairia Cahill was formerly a member of a dissident republican movement – however, this wasn’t the first time I heard that – I could swear I heard this on Newstalk?  He says the insular nature of the media is due to the increasing concentration of media ownership. I must say I have found on occasion that the Daily Mail will print things that the others won’t?

http://www.theguardian.com/media/greenslade/2014/nov/03/irish-times-gerryadams

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