Best times to post on social media in 2016?
Timing is everything on social media - so when is the best
time to post on Facebook, Twitter and Instagram? It all depends on who your audience is, what
they want and what social networks they’re on according to this Hootsuite blog.
Unsurprisingly 75% of your Facebook posts’ engagement
occurs within the first 5 hours of posting and Thursday and Friday between 1pm
and 3pm seem to be the best time to post – but, of course, it does depend on
your business. A couple of tools to help
you with Twitter timings are recommended in this article also and surprisingly
Wednesday gets the nod for being a good time to tweet?!! For Instagram, they recommend you think of a
day in the life of your audience and what times they are likely to check and
scroll through Instagram.
Brands need to get serious about Millennials
The
much-maligned Gen Y or Millenials – the Me-Me-Me generation - who came to
adulthood around 2,000 – are now parents who were shaped by the recession and
had to develop a new relationship with money. But brands aren’t engaging with them according
to planning agency, MCCP who always have fantastic insights for marketers.
According
to this article by Michael Cullen, Millenials are “looking for brands to be
authentic and relevant, understanding their new life stage and
responsibilities, but without treating them like they inherited the priorities
and sensibilities of previous generations.” They are brand loyal once they're treated
right. MCCP says brands need to get serious about Millennials before they start
chasing the younger model.
Want to make a living from Instagram?
I’ve seen a couple of articles recently on the
jealousy/cattiness between ‘traditional media’ journalists and bloggers and the
Vogue V bloggers story is certainly evidence of that. But this article from an anonymous
Instagrammer gives an insight into how they make a living. According to her, you need 10,000 followers
on Instagram to make a living. She also
says that Instagrammers are meant to put #ad or #sc (sponsored content) when
they have been paid by brands to post – but that many of them don’t. This girl seems to take her job extremely
seriously even paying professional photographers and taking considerable time
to style her shots. The pressure to be
first with a post just sounds like an exhausting way to make a living to me –
but the lifestyle probably seems really glamorous to people a lot younger than
me! It’s worth a read though.
