Does my bottom line look big in this?
Primark/Penneys will use social media and their own
customers to help launch their first US store next year. ‘Primania’ is Primark’s social media site which
is “owned by Primark customers”, where, amongst other things, they can upload
photos of how they are wearing the retailer’s looks. ‘FashionFinder’ is the ASOS version and their
editorial director says that “young women are on social media every 30
seconds.” This article also refers to
how other retailers are using social media and traditional publishing to extend
their reach.
How Walmart responded to critical NYT article
Responding to a critical piece in the New York Times,
Walmart’s Vice President of Corporate Communications wrote a sarcastic blog as
if he were ‘correcting’ a first draft of the article. On the plus side this got a lot of media
coverage but while Walmart might get away with this approach (as they’re such a
large force in the US), I certainly wouldn’t recommend it for others. As this
article states, a letter correcting the facts would probably have been
published in the NYT - and a client should also, of course, post the correction
on their website and in a blog. The tone
of the blog can be more tongue-in-cheek if desired.
How to use Instagram for your business
Are you, like me, still grappling with how best to use
Instagram for your business? Or even
trying to decide if we should? This is a
good article on how all businesses can use the very influential social media
site - use story-telling, profile the people behind the business and keep
product info to a minimum – apply the 40/40/20 rule advises creative agency,
The Company of Huskies in this good article…
