The ‘worst job in PR’, ‘want Brian O’Driscoll in your ad
campaign?’, ‘Stout resistance to Arthur’s Day’,
Apple is now the world’s top brand and 1 in 9 of the UK’s biggest
advertisers now use ‘responsive design’ – just some of the marketing stories
that caught my eye over past few days:
- Michael O’Leary advertised the position as “The worst job in PR” and seeing Ryanair’s now head of communications, Robin Kiely, dressed up in a bird costume to promote Ryanair’s Twitter account (@Ryanair) made me really, really glad that I’m my own boss! (original article by Laura Slattery, Irish Times, 26th Sept.);
- I like O2’s new promotion whereby small businesses who sign up as O2 customers are then in with a chance to win an advertising campaign featuring Brian O’Driscoll. O2 also picked 10 small businesses around the country and are featuring these in the window of their local O2 store. (original article by Sarah McCabe, Irish Independent, 26th Sept);
- You couldn’t have missed the heat around Arthur’s Day last week and yesterday’s Sunday Business Post had a great piece by Siobhan Brett entitled, “Stout resistance to Arthur’s Day”. In particular I was interested to see that a Diageo study showed that 86% want to see Arthur’s Day held again next year while a poll of Joe Duffy’s listeners revealed that 74% didn’t want it. Colm Carey of The Research Centre advised that for all surveys you want to know who was asked, what were they asked and in what context. Good advice!
- Today, I see a piece from Bloomberg News on businesspost.ie announcing that Apple and Google have toppled Coca Cola as the number 1 brand in the world– Apple is now number 1, Google number 2 and Coca Cola has slipped to third place in the Interbrand “Top 100 Brands” annual survey. They judge brands on their financial performance, role in influencing consumer buying and ability to secure earnings. The teccies truly are taking over the world;
- Today also I see a piece in ‘Marketing Monday’ from Karina Corbett at businessandleaderhip.com about an Internet Advertising Bureau (IAB) UK survey showing that 1 in 9 of the UK’s biggest advertisers now use ‘responsive design’. This means that their content is optimised to reflect whether a consumer is using a PC, laptop, tablet or smartphone to visit the website. I would have thought that figure would be higher?
