Baking Bad?!
Turning lemons into lemonade – Greggs, a British bakery,
has won a lot of plaudits for the simple but effective way they responded when
their logo was hacked online. They
tweeted Google UK with a request to fix it – in return for a tray of yummy
looking doughnuts – pictured in a photo accompanying the tweet, complete with
branded apron in the background! See how Google responded……
5 Twitter tips from Steve Martin
“Don’t respond to everyone”, “Observe reality” and “Create
your own Schedule” are just three of the Twitter tips featured here from actor/comedian,
Steve Martin. A relative newcomer to
Twitter (2010), he realised quickly that people were really engaging with him
and saved their responses for a year before writing a book with the snappy
title of, “The Ten, make that Nine, Habits of Very Organised People. Make that
Ten. The Tweets of Steve Martin” which is very well received by the reviewer in
this article. Definitely, a celebrity
has different challenges to a brand but there’s a few nuggets in this article.
Fining guests for bad reviews!
This is one of those initiatives that makes you wonder –
who came up with this idea – and even worse, who approved it?!! A New York guest house decided it was going
to fine guests $500 for a bad review online!
It seems they started the ball rolling with “multiple guests at a single
wedding ceremony” – I’m not sure if they tried fining them or just told them
about it, but sure enough, when those guests talked about it – firstly amongst
themselves – they then took to the internet and it spread like wildfire!
