55 ideas for your next blog!
If you’ve put off starting a blog because you worry you
can’t sustain it i.e. worry that you won’t be able to think of things to write
about on an ongoing basis – this is for you! I put off writing a blog for that reason for
years! I then decided I’d focus on
marketing and PR campaigns and ideas that I thought would appeal to SMEs either
as something they could consider for their own business or just because they’d
find it inspiring or helpful. And I
haven’t looked back! This infographic from
PR Daily lists 55 suggestions which are grouped under the following headings:
Be useful; Be human; Be generous; Be promotional; Be controversial; Be
entertaining; Be timely and Be engaging – choose the ones that feel best reflect
your voice and get writing!
Sponsorship - nice local example
This is a really lovely and innovative local sponsorship
from coach company, Matthews – every six months they’re promoting a local arts
person from Louth, Monagahan or East Meath.
That person is featured on a large ad on the back of some of their
coaches. The first recipient is a singer songwriter called Sinead McNally and
Matthews also co-produced a CD with her.
Everyone wins!
Sponsorship – national/international
I heard an interview on Newstalk’s Moncrieff show with Mel
Evans, author of “Artwash – Big Oil and the Arts” and it whetted my interest in
reading this book. According to Amazon,
the book “describes how corporate sponsorship of the
arts erases unsightly environmental destruction and obscures the strategies of
oil company PR executives who rely on cultural philanthropy.” Rather a large claim – I’m sure this
sponsorship strategy certainly distracts attention away from environmental
impact – but ‘erases’, I don’t think so.
But I haven’t read the book yet so I’ll reserve judgement and see how
the argument is made. I looked on newstalk.com for the podcast of the interview
but couldn’t find it – so here’s how Amazon describe the book:
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