Think
before you ‘Like’
You may
want to pause before you next like a Facebook post if you want to see more of
that type of content. Facebook now looks
at reaction emojis e.g. love, hate, angry and as you are deemed to feel more
strongly about that type of content, you will see more of it in your news
feed. Strangely, Belgian police warned
residents of that country not to use the reaction emojis as it delivers more
information to advertisers and helps them better target you! Not sure why the police got involved but I’m
sure there’s a back story to it.
From
Farm(drop) to Fork
Would an online farmers’ market take off here
in Ireland? Farmdrop is a UK online
platform and app which was launched in 2012 and has around 30,000 regular
users. It connects consumers directly with producers, cutting out the
supermarket – or middle man. Producers
who sell via Farmdrop get approximately 75% of the retail price of what’s
ordered – which Farmdrop says is about double what they would get from
delivering to supermarkets. The reason
they’re featuring in the UK Independent now is because of a shortage of certain
vegetables caused by bad weather in Southern Europe and a poor sterling exchange
rate which makes imported food more costly.
Farmdrop is keen to promote locally grown produce obviously as everyone
wins.
How
effective is online advertising?
Nobody knows, according to this article.
At the annual conference of the IAB (Internet Advertising Bureau) in the
UK, Procter & Gamble boss, Marc
Pritchard, stated that the really worrying question
about online advertising is – how many people are actually seeing the
ads? The article suggests that he may
have been thinking about an advertising industry investigation that suggested around a third of online ads
may be “seen” not by humans but by bots.
Pritchard also said, “We
have seen an exponential increase in, well… crap. Craft or crap? Technology
enables both and all too often the outcome has been more crappy advertising
accompanied by even crappier viewing experiences… is it any wonder ad blockers
are growing 40%?” Food for thought.
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