6 Steps to Successful VR Marketing
This article by the creative
agency, Atomic London gives tips to brand owners who are keen to incorporate
Virtual Reality into their marketing campaigns.
In drafting the tips, they say they were keen not to do the usual agency
thing of over-hype and under-deliver.
Some of those tips include; Treat Technology as the Platform not the
Idea; Evoke Emotion and Integrate (with the wider strategy). Read the others here….
(Image: Netimperative)
Nemo has better attention
span than Young Adults
New research from Irish
agency, Mediaworks found that 18-24 year olds could only last 9-11 minutes
without a device. It also found that the
concentration span of younger people was also very short. In this article, John McGee tells us that goldfish
have an attention span of 9 seconds and humans only have 8 seconds! So how does this impact on brands? Mediaworks deputy MD, Fiona Field says, "Campaigns
that truly connect are quite often ones that identify with society's biggest
challenges by being culturally relevant. Examples include the Guinness 'Made of
More' campaign which showcased integrity and strength of character. In today's
society to be true to this ideal, brands also have to invest in more than just
good creative and help to solve the root of the problem. Brand purpose will
dominate."
New look TV3
TV3 has been refreshed and now
has 3 channels – TV3, 3e and be3 (formerly UTV Ireland). Be3 will feature heavy hitting current
affairs as well as News at 7 and News at 10.
TV3 will hang on to the ratings-winning soaps, Coronation Street and
Emmerdale. It will also show the 3rd
series of ITV drama, Broadchurch as well as Britain’s Got Talent. 3e will be
the entertainment channel and show the Graham Norton and Jonathan Ross chat
shows plus the extra shows that complement bigger shows like Xtra Factor and Big Brother’s Bit
on the Side.
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