How to design effective communications
This is a good article – it starts by saying it’s no good
having a vision or idea if you can’t express it – and the best way to do that
is to do so in the form of a promise. Business is nothing but a series of
relationships and you need to turn those relationships into actions. Communication defines the idea, it creates
understanding and leads to engagement.
Well worth a read.
Super Bowl Domestic Violence Ad
This is interesting on a few levels – that the Super Bowl
was chosen as a time to show this ad (no doubt in recognition that with extra
alcohol being consumed around major sporting events, it leads to a lot more
domestic violence), the way it suggests women or men can report domestic
violence without actually saying so and that the NFL donated its own ad agency
and the airtime – usually costing $4.5 million for 30 seconds - free of charge.
Prosecco on the menu again!
Interesting case study on how Dalcassian Wines have
survived and have thrived since the recession.
They credit this to a few things – their sales reps investing the extra
time they had on their hands into customer relationships, having their own
brands, picking up good staff from the competition when the latter retrenched
and working harder than ever and taking pay cuts during the lean years. Nice to see them credit a former boss with the
customer philosophy of “treating the customer with the utmost respect”.
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