Ad posters that ‘Remain’ rejected
This is an interesting thing for an ad agency to do – according
to the UK Independent newspaper, M&C Saatchi who handled the Brexit ‘Remain’
campaign, has released posters that were rejected by their client. Saatchi’s
strategy was devised around “Don’t leave it, lead it” and included some fairly
controversial posters – including one of Nigel Farage depicted as Hitler. The Leave campaign has been accused of lacking
fire and some of these posters certainly would have stirred things up and got
people talking.
London’s first naked restaurant = Digital Detox
In this always-on relentless digital bombardment, some
brands are trying to connect with customers in a more meaningful way.
Interestingly they say in this Marketing Week article that millennials are
attracted to a time for ‘digital detox’- I would have thought it was an older
cohort, but either way, it’s a healthy sign!
Drinks brand innocent introduced their “Unplugged” festival – or ‘restival’
as they call it – to meet this consumer need.
London’s first naked restaurant, The Bunyadi aims to
liberate people from the outside world.
Phones are banned, there is no electricity, lighting is by candlelight and
food is cooked over a fire – and staff and customers are all naked! Not in a
million years…….I like the concept but I’m a typical Irish prude when it comes
to nakedness in public!!
Business must ‘immature with age’
When we are young life is a series of ‘firsts’ but by
middle age (hate those two words!), we have lost our sense of wonder, the
author says, and a series of ‘lasts’ begins!
Cheerful, eh?! But he’s right. Start-up businesses launch with enthusiasm
but all companies undergo institutional aging, become conservative and obsessed
with processes. He maintains that
creative businesses in particular need to retain their youthfulness – I would
argue that all businesses do. Cynicism
is the opposite of creativity, he says, and we all need to work to sustain our
sense of wonder.
