“Nostalgia most powerful thing in business”
“How to turn the ‘non-museum’ person into a visitor” is one of the challenges examined in this edition of “Kickstart Your Business” which airs each Thursday on George Hook’s programme with advice supplied by Gerard Tannam of Islandbridge Brand Direction. According to Tannam, The Little Museum of Dublin is trading off one of the most powerful things in business – nostalgia. Have a listen to this 10 minute segment with Simon O’Connor, curator of LMOD. Brands with a Dublin heritage should think about partnering with the Museum, which unlike others, only takes in exhibits that they are going to display. LMOD won the 2014 David Manley Emerging Entrepreneur Award.
“People don’t want 1-2-1 relationship with brands”
“90% of content is crap” was the, eh, shoot-from-the-hip message from ITV’s commercial boss, Simon Daglish. “Most people do not want a one-to-one relationship with a brand.” He then goes on to say that an experiment with the Jonathan Ross show and Diageo failed because of the execution not the idea. Guinness tried to get viewers to #RoundUpYourMates and he says it was hijacked by people who questioned the brand’s credibility. No matter how it was executed, I think the exact same thing could have happened because certain brands attract people with very strong opinions – for and against. But this article is worth a read. http://www.theguardian.com/media/2014/mar/31/itv-commercial-boss-warns-brands-content-crap
Will you look at ice cream cone in the same way?
Have a look at this French anti-obesity poster – will it put you off your Teddy’s ice cream?!
No comments:
Post a Comment