Crisis Management tips, cinema ads for SMEs and don't over-react in a media interview!

Crisis Management

In the Winter Olympics, a company called Under Armour, Apparel Sponsor for the US speed-skating team, was trying to impact on their competitor, Nike.  But they had problems with their ‘skin’ which they co-developed with aircraft company, Lockheed Martin.  So how did they handle it?  Read the case study here but the take outs are - defend don’t blame, be available to and proactive with media and use your influencers.

http://adage.com/article/cmo-strategy/armour-s-olympic-experience-shows-handle-crisis/291990/?utm_source=daily_email&utm_medium=newsletter&utm_campaign=adage&ttl=1395043429

Cinema Advertising now viable for SMEs

€2m has been spent upgrading cinemas nationwide from 35mm to digital and this opens up options for small – or any size – business. Production costs are lower and turnaround times much quicker – an ad can be on screen within hours.  Also, a business can choose to advertise only in their local cinema, if that’s what they want. There’s a lot of options in terms of interactive promotions also – take a look at WideEyeMedia.com.  So, if 15-24 year old ‘adventurists’ or families are your target audience, think about it. (I declare an interest here – I’m doing the PR for Wide Eye Media!)

http://www.irishtimes.com/business/sectors/media-and-marketing/carlton-screen-advertising-rebranded-as-wide-eye-media-to-target-young-content-junkies-1.1713570

Media Interview?  Don’t over-react!

If you’re being interviewed by a reporter and he/she makes a mistake, be careful how you handle it.  An over-reaction can show just how stressed you are!  And the reporter may have a ton of interviews to do that day and not have the time to read the brief fully on some or all of them.  So don’t be hostile, be under-stated…..more here:  http://www.prdaily.com/Main/Articles/16185.aspx

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