Latest Cinema Ad Innovations
Here’s a couple of really clever and interesting
campaigns run in German cinemas – one called “Frozen Cinema” where they turned
the temperature way down in the cinema so the film-goers could experience what
it’s like to be homeless and another one focusing again on the homeless and how
they become invisible. I really loved
how they put a QR code on the blankets so people could donate immediately.
Campaigns like this could be a reality in Irish cinemas very soon now that all
screens are digitalised. Keep an eye on
WideEyeMedia.com to see other innovations in cinema advertising. (Disclosure, I work with
Wide Eye Media on their PR – but their impressive research bank has nothing to
do with me!).
How to write the perfect headline!
Not too long as to lose a journalist’s interest and not
too short as to intimidate and make it ‘eye-popping’ - some do’s and don’ts
when writing the heading of your press release! http://www.prdaily.com/Main/Articles/16284.aspx
Innovation is so superior, it will sell itself
Reluctance to change is one of the hardest parts of
being a start-up. Understandably, innovators have invested themselves, their
time and sometimes money in developing something to the point where they think
it’s market-ready. They need to
understand that every plan will change and to accept they may have to go back
to the drawing board. Good advice in
this article from entrepreneurial experts at Nova UCD and Kemmy Business
School, University of Limerick.
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