Friday, March 21, 2014

Marketing Lessons from 'Breaking Bad', business challenges of 14 year old CEO & more..


Showcase your business in just 6 seconds
This is a good article demonstrating how Vine, the 6 second video app, can help promote your business – while Vine itself doesn’t have a lot of members yet, the real value is that you can share the 6 second video on other social media.  Owned by Twitter, not many people are using Vine here yet apparently - but no doubt that will change. http://www.independent.ie/business/technology/the-sixsecond-hit-that-makes-vine-good-for-business-30108460.html
How to set your Price
P = Price – one of the important P’s in the marketing mix – here’s good practical advice from Feargal Quinn on how to set a price for your new product.  It also applies to services too of course, though finding out competitors’ prices will take a little more detective work! http://www.independent.ie/business/small-business/how-do-i-go-about-setting-price-for-my-new-product-30108389.html
Challenges of 14 year old CEO
Despite the fact I saw the wrong side of 40 (ahem, that’s all I will admit to!) a long, long time ago, I empathise with some of the challenges that 14 year old Jordan Casey, CEO, Casey Games faces – no staff (tick), no office (tick), age (tick – but for different reasons!) and the frustration at seeing ideas you come up with developed by other people because they have more resources than you (half tick).  I invited  Jordan to be our guest speaker at the presentation of the 2014 David Manley Emerging Entrepreneur Awards in January and he charmed everyone with his enthusiasm, business-savvy and honesty!  Watch this guy soar over the next few years!
Marketing Lessons from ‘Breaking Bad’ (yes really!)
And finally, with thanks to my pals Clodagh and Mitchell in Newmarket Consulting, a very clever infographic on my favourite TV programme of all time – Breaking Bad – featuring 10 (unlikely?!!) Marketing & Strategy Lessons from that brilliant series!   http://www.newmarketconsulting.ie/10-marketing-and-strategy-lessons-from-breaking-bad-an-infographic/



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