Showcase
your business in just 6 seconds
This is a good article demonstrating how Vine, the 6
second video app, can help promote your business – while Vine itself doesn’t
have a lot of members yet, the real value is that you can share the 6 second
video on other social media. Owned by
Twitter, not many people are using Vine here yet apparently - but no doubt that
will change. http://www.independent.ie/business/technology/the-sixsecond-hit-that-makes-vine-good-for-business-30108460.html
How
to set your Price
P = Price – one of the important P’s in the marketing
mix – here’s good practical advice from Feargal Quinn on how to set a price for
your new product. It also applies to
services too of course, though finding out competitors’ prices will take a
little more detective work! http://www.independent.ie/business/small-business/how-do-i-go-about-setting-price-for-my-new-product-30108389.html
Challenges
of 14 year old CEO
Despite the fact I saw the wrong side of 40 (ahem, that’s
all I will admit to!) a long, long time ago, I empathise with some of the
challenges that 14 year old Jordan Casey, CEO, Casey Games faces – no staff
(tick), no office (tick), age (tick – but for different reasons!) and the
frustration at seeing ideas you come up with developed by other people because
they have more resources than you (half tick).
I invited Jordan to be our guest
speaker at the presentation of the 2014 David Manley Emerging Entrepreneur
Awards in January and he charmed everyone with his enthusiasm, business-savvy
and honesty! Watch this guy soar over
the next few years!
Marketing Lessons from ‘Breaking Bad’
(yes really!)
And finally,
with thanks to my pals Clodagh and Mitchell in Newmarket Consulting, a very
clever infographic on my favourite TV programme of all time – Breaking Bad – featuring
10 (unlikely?!!) Marketing & Strategy Lessons from that brilliant series! http://www.newmarketconsulting.ie/10-marketing-and-strategy-lessons-from-breaking-bad-an-infographic/
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