Monday, March 3, 2014

Celeb-Stuffed Oscars Selfie - brought to you by Samsung!

Samsung sponsored ‘That Selfie’!
The World’s Most Famous Selfie gets a bashing by tech writers – but with over 2.5 million retweets within hours, will sponsor, Samsung care?!  I doubt it very much! According to today’s UK Independent, ‘that’ selfie by Ellen de Generes was very much planned as Samsung have sponsored the Oscars for the past 5 years.  They also point out that Ellen later used an iPhone for her backstage selfies.  Talk about nit-picking – who cares?  The celeb-stuffed selfie is the one that will be remembered and talked about for a long time!  It was a great stunt and one that has featured in all offline as well as online media today – and will continue to do so!  http://www.independent.co.uk/life-style/gadgets-and-tech/oscar-2014-behind-ellen-degeneres-recordbreaking-and-samsung-sponsored-selfie-9165492.html
Break the Mould!
If you want to get attention, do or say something completely unexpected of you!  The Great British Bake-Off’s Mary Berry featured in The Guardian today in a story with a great heading – Mary Berry’s Great Rave-Off!  And all because she admits she went to a Club in Ibiza!  Mary has turned into a bit of a national much loved institution in the UK and here wins grudging admiration for being good at her own publicity – she has a new show in the offing! http://www.theguardian.com/media/2014/mar/03/mary-berrys-great-british-bake-off-bbc-pacha-ibiza-nightclub?CMP=ema_546
Y’awl listen up now!
The recent stampede for Garth Brooks tickets showed there’s a lorra lorra country fans in this country!  This article in adworld.ie from the publishers of Irish Marketing Journal gives some interesting stats for businesses trying to target this group. Country music fans more likely to holiday in their own country and more likely to listen to local radio stations http://www.adworld.ie/news/read/?id=23f0e1bd-791b-482d-86a5-cb76ba741492



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