Samsung sponsored ‘That Selfie’!
The World’s Most Famous Selfie gets a bashing by tech
writers – but with over 2.5 million retweets within hours, will sponsor,
Samsung care?! I doubt it very much! According
to today’s UK Independent, ‘that’ selfie by Ellen de Generes was very much planned
as Samsung have sponsored the Oscars for the past 5 years. They also point out that Ellen later used an
iPhone for her backstage selfies. Talk
about nit-picking – who cares? The celeb-stuffed
selfie is the one that will be remembered and talked about for a long time! It was a great stunt and one that has featured
in all offline as well as online media today – and will continue to do so! http://www.independent.co.uk/life-style/gadgets-and-tech/oscar-2014-behind-ellen-degeneres-recordbreaking-and-samsung-sponsored-selfie-9165492.html
Break the Mould!
If you want to get attention, do or say something
completely unexpected of you! The Great
British Bake-Off’s Mary Berry featured in The Guardian today in a story with a
great heading – Mary Berry’s Great Rave-Off!
And all because she admits she went to a Club in Ibiza! Mary has turned into a bit of a national much
loved institution in the UK and here wins grudging admiration for being good at
her own publicity – she has a new show in the offing! http://www.theguardian.com/media/2014/mar/03/mary-berrys-great-british-bake-off-bbc-pacha-ibiza-nightclub?CMP=ema_546
Y’awl listen up now!
The recent stampede for Garth Brooks tickets showed
there’s a lorra lorra country fans in this country! This article in adworld.ie from the
publishers of Irish Marketing Journal gives some interesting stats for
businesses trying to target this group. Country music fans more likely to
holiday in their own country and more likely to listen to local radio stations http://www.adworld.ie/news/read/?id=23f0e1bd-791b-482d-86a5-cb76ba741492
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