5 secrets to talking to the media (and not sounding like
a fool)
To quote Bill Gates, “If I was down to my last dollar, I would spend it on PR.” I like that man! But for companies who can’t afford to hire in PR expertise, this is a good practical article offering 5 tips on how to talk to the media – Create Your Own Story, Know the Media, Identify your 3 Top Messages, Don’t Say Anything you don’t want to see in Tomorrow’s Paper and Put Yourself in Their Shoes. The author elaborates on each point – well worth a read.
IRFU, Joanne Hynes, The Merrion…and moi!
I’m in good company - appearing alongside the IRFU, Joanne Hynes, The Merrion, DCU and many more in the new ezine from Bossanova – cleverly called “Bossanova Notes”. Bossanova designed both my diy PR and grainne byrne PR logos – both of which I love. But what really appealed to me was their quirky suggestion that I DIY my own business cards – and have a special diy PR stamp to do so! Take a peek here - and also check out some of Bossanova’s other quality, innovative design projects..
Food Industry – hot bed of entrepreneurship
The food industry in Ireland is a hotbed of entrepreneurship and a really exciting sector right now. Catch up on what’s happening in this interview with Michael Carey, Chairman, Bord Bia and find out about the success of Bord Bia’s “Origin Green” programme, about “Food Works”, a joint Bord Bia/ Enterprise Ireland/Teagasc initiative and about Carey’s own company, “The Company of Food” which provides funding, mentoring and expertise to high-potential food start-ups. If only I could come up with a great new food idea….one that involves dark chocolate, red wine and scallops maybe………maybe not! http://www.businessandleadership.com/exporting/item/45409-sector-profile-food-and/
“More F***s than 50 Shades of Grey”
Alan Jordan of BookBuzz reviews “The Hard Thing about Hard Things” by Ben Horowitz who is “…big on profanity with more f***s than a copy of 50 Shades of Grey” according to Alan. We’re prone to profanity here in Ireland – but does it have a place in business? Personally, I think not. But challenging people is what BookBuzz do – they’re a really interesting business offering “The World’s leading minds working on your business”. To quote them, they “distill the essence of lessons from the world’s greatest business minds” and applying the relevant ones to help challenged businesses.
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