Timely & innovative fund-raiser – the Irish Juice
Cleansing Challenge
“True healthcare reform starts in your kitchen, not in
Government” – a quote on the Irish juice cleanse website. I’m so impressed with this very timely marketing
initiative that I’ve signed up! The Irish Juice Cleansing challenge will
benefit two charities – Focus Ireland and St. Vincent de Paul. It costs just €14.99 to sign up and as well
as a % going to the charities, you get a free eBook of juice recipes, tips and
a discount voucher for a juicer – which finally prompted me to buy one after
months of procrastination! The only
criticism I would have of this is that the organisers should be more upfront
about who’s behind it as it’s an initiative to be proud of. It’s only when I clicked on ‘contact us’ I
found it’s a Cavan-based company called Real Health Revolutions. They should add an “About Us” page to the
website.
UTV Ireland- can’t do a ‘soft launch’ after intense
marketing campaign
UTV Ireland finally came on air yesterday – and after all
the hoo-ha and intensive marketing campaign, it was quite a lame launch. You can’t have a ‘soft launch’ after a high
impact marketing campaign – the whole idea of a ‘soft launch’ is that you do it
quietly and then when happy it’s right, shout about it! The station seems to have a very strong
line-up in its news and current affairs – so we should have seen that – live. I watched Pat Kenny’s programme which was
interesting but a live current affairs show from him would have shown Pat at
his best.
The Irish Indo today described it (a bit cruelly) as “the
bland leading the bland” (see link below) while the Times says there were “no
New Year fireworks” but does advise that we’ll see the real UTV Ireland on
Monday 5th January when the news and current affairs kicks in (link
below also).
Despite the low key start, it’s great to have another TV
station in the Irish media landscape - they have a strong line-up of shows in
their stable so they’ll get the audience numbers. But I want to see what’s unique about them –
roll on Monday.
How did you wish your customers a Happy 2015?!
If budget was no problem, how would you wish your
customers a happy new year?! Pepsi used
2014 mousetraps and 2015 ping pong balls for their salutation – see link!
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