Damn right I look hot!
#ThisGirlCan is an interesting new ad campaign from Sport
England which features real women – Dove-style.
They’re not “glowing” or “perspiring” – they’re sweating! It’s a drive to get more women involved in
exercise and sport and the ads
feature women taking part in various sports and exercise activity, individually
and in groups. The tag lines
include “I jiggle therefore I am” (my favourite!), “Sweating like a pig”, “Feeling
like a fox”, “I kick balls” and “Hot and not bothered”! While I really admired Dove when they
introduced real women to their campaigns, half of me wondered if we really
prefer to have more aspirational advertising?
That said, I do buy some Dove products!
I wonder how Sport England will measure its success?
Next Stage for Origin Green?
Bord Bia’s ‘Origin Green’ initiative has been very
successful in marketing Irish food companies abroad so I wonder if future plans
include a listing of Irish sustainable restaurants? I came across this article in the English
Independent on the SRA (Sustainable Restaurants Association) which has more
than 4,000 restaurants as members in the UK – ranging from cafes to
Michelin-starred establishments. They’re
rated on 3 key areas – sourcing, environment and society and patronised by
diners who want a “clear conscience as well as clean plates”. The SRA has
linked up with the Independent on Sunday and Unilever Food Solutions for their
Awards which will be presented in February – nice initiative.
SRA Awards - http://awards2015.thesra.org/
Lovely use of sponsorship
I love this initiative from Bank of Ireland, the main
sponsor of Leinster Rugby, which saw some of their corporate customers vie to
win their name on the Leinster jerseys for a day. Big Red Cloud, the online accountancy firm,
won it and got TV exposure as the match was televised, entertained 30 of their
customers at the match and staff before and after the match in the
Kearneys-owned Bridge Bar in Ballsbridge.
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