Press Release – don’t send a template!
Oops! How not to
send a press release is revealed here with the offending company’s release
re-printed by The Guardian. Ouch! My
initial reaction was “why would you use a template at all?!” But in organisations with multiple branches
where the local person might not be PR-literate, they are helpful. This
Guide – as it’s a guide more so than a template – does give some good tips
including using local, newsworthy angles.
Anyway, enjoy reading it – and a tip from me – never fill in the “To”
box on an email until it’s ready to send, just in case!
“Having Drico on your side
doesn’t win you the game”
So said Jamie Heaslip at a recent UCD Smurfit Graduate Business School marketing breakfast. But this wasn’t a side snipe at BO’D – he meant
winning was a combined effort. Jamie also quoted advice his dad gave him for
business and sport – “Control the Controllers” i.e. the things that matter as
the rest is just noise. Another
recommendation was to always surround yourself with better players.
Sainsbury’s pips John Lewis as most viewed Xmas ad
Globally John Lewis was the winner with 22.1m views as
against Sainsbury’s 16.6m but in the UK, the latter won out. Both were
excellent but I did admire Sainsbury’s bravery for using such an emotive piece
of history (disputed I know) in an ad for a supermarket- it hit the right note
though. It’s a beautiful piece of work. And
John Lewis will no doubt reign supreme again next year in their home market.
No comments:
Post a Comment