Make Storage exciting!
I love the new IKEA ad – maybe I need to go out more! Seriously, I imagine that the power of
imagination was tested with the brief to their ad agency – make an ad about storage
that stops people in their tracks! The result – The Joy of Storage – has a John
Lewis-like feel to it and you find yourself empathising with flying shirts as
they fly ‘home’!
And interesting to see that no matter who you are, you
have to listen to and understand what your customers want - bed sales in the UK
for IKEA shot up once they introduced smaller sized beds than the standard
European sizes. Wonder have they done
the same here?
Meths Distributor – your dream job?!
So is your dream job to be a meths distributor/cook?! I was a big Breaking Bad fan and think Aaron
Paul was brilliant as Jesse Pinkman – but kind of a strange choice to front the
Budweiser Dream Job campaign? Or maybe
not – he has massive ‘street’ appeal (if you’ll pardon the pun) for the target
audience and has a whiff of danger about him – from his BB role! Certainly his choice as Ambassador sends the campaign
into the stratosphere from a profile point of view.
Better Call Nidge ?
Listen up Stuart Carolan or anyone attempting that
difficult ‘second album’ – if Stuart does produce a spin-off of Love/Hate, he might well keep a close eye on how the creators
of Breaking Bad spin-off ‘Better Call Saul’ succeed or otherwise with their new
show. They’ve set the series in pre-BB
times to help it stand alone. ‘Frasier’
did it post-Cheers – but they moved the character to a different city so it was
easier. Either way, no doubt Stuart
might have to field the same questions as
‘Saul’ creators - constantly
being asked if stars from their original massively successful series will
feature in the new one!
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