Friday, January 30, 2015

9 Smokin’ Hot entrepreneurs, Own Label innovation and cuteness overload in Budweiser Superbowl ad!




9 Smokin’ Hot entrepreneurs!
9 enterprises – all less than 3 years old – will contest a €100,000 prize package on 17th February when the winners in the 2015 David Manley Emerging Entrepreneur Awards will be announced by Dr. Chris Horn, chair of the panel of judges and guest speaker, Emma Manley, Owner and Creative Director @ Manley.
The 9 are:
  • Prof Eoin Casey, Dr. Eoin Syron & Wayne Byrne, OxyMem;
  • Stephen Cluskey, GoAccessible365
  • Sarah Davis-Goff & Lisa Coen, Tramp Press
  • Pat Divilly, Pat Divilly Fitness
  • Bebhinn Flood, The Design House;
  • Caroline Gardner, Quality Matters
  • Elaine Lavery & Hannah O’Reilly, Improper Butter;
  • Matthew Nevin & Ciara Scanlan, MART;
  • Tadhg O’Toole, LIKECHARITY
Best of luck to them all on 17th Feb - further details on the finalists can be found at www.davidmanleyawards.ie

Own Label Innovation
Despite the fact that the growth in own label sales has slowed down in Europe, it is predicted that they will account for half of European sales by 2025.  This article says that the better own labels are innovating and not just copying big brands.  Marks & Spencer had a bumper Christmas period which the retailer attributes to innovation in desserts and party food.  It has to be said that M&S do food really, really well!  How big brands will continue to fight back is always worth watching – mostly it’s been price slashing – Tesco has cut 25% approx. off 380 brands – and guess who funds that – the suppliers.  Less profit means less innovation.  Tricky.

Cuteness Overload!
I’ve watched this ad about ten times today – Budweiser’s ‘Lost Puppy’ Superbowl commercial featuring a very cute puppy along with an extremely cute owner it has to be said – and some Clydesdales, of course!  If in doubt about your advertising, a puppy always works!


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