Secondary
School Parents
If
your business is targeting teenage children, this article from adworld.ie, home
of “Irish Marketing Journal” will be of interest to you – insights from Kantar
TGI on “pester power” and how to target these parents. 40% of these parents agree with the
statement, “I always buy the brands my children prefer.” They are avid magazine readers and
particularly enjoy articles on homes and gardens and they’re also heavy radio
users.
New
SME ‘one stop shop’ resource from Govt
A new
website was launched today by the Department of Finance as a one stop shop for
SMEs in Ireland. When you log on, you answer
8 questions including the size and location of your business, business type,
stage of growth, choose from a list of the type of supports you require, state if
you are exporting or not and are asked if you have applied for bank funding? A list of resources then comes up – worth a
shot….
Challenges
facing Food SMEs
Surveys
can be an excellent way of getting coverage – particularly if the research refers
to a sector. This survey was
commissioned on behalf of Blas na hEireann, the Irish Food Awards, and found
that SMEs in the food area have a major challenge getting finance and
distribution and that 70% of them believe this is the biggest challenge to
their growing their business. “Producer
Power 2014” was used to announce the launch of their Awards which will be held
on Saturday 4th October. http://www.shelflife.ie/article.aspx?id=5012
Brain
Food
Though
I say so myself, this is a good example of sponsorship – the John West Fantasy
Writing Competition which is now in its fourth year. In Year 1 it received nearly 5,000 entries
and this year, it was close to 10,000 entries!
Declaration of interest – I’ve worked with John West for a number of
years and have been involved with this competition since its inception. So I’m a major fan! It was set up to stimulate schoolchildren’s creativity
and brainpower and encourage them to write stories. Most of John West’s products are very rich in
Omega 3 which is known as ‘brain food’. See the clip from this year’s final which was
held last week on RTE TV news: http://www.rte.ie/player/de/show/10283335/
