Location-based
marketing – it’s not about you!
You have
to give customers something they want and value in order for location-based
marketing to work, says the author of this article – Amanda Phillips, Head of
Marketing at research company, Millward Brown.
And it’s vital not to reveal everything you know about your customer as
this is ‘too Big Brother’. She cites some examples of location-based marketing –
their own project with a mobile phone company and she also outlines case
studies from Virgin Atlantic, Macy’s and McDonald’s in China.
46% of
online display ads not seen
A new ad
viewability model will lead to different pricing models for people buying
online display ads. Ireland’s first ad viewability
study found that 46% of online display ads served in Ireland were never viewed.
This article tells us that in the
US, they say a display ad
impression is viewable if half of it can be seen in a user's browser window -
and remains there for at least a second.
The study found that only 39pc of viewed ad impressions were seen
between five and 10 seconds.
“It’s
about resourcefulness not resources”
This
Q&A with Pat Divilly of Pat Divilly Fitness in Galway reveals the
determination that helped him become the 2015 David Manley Emerging
Entrepreneur Award winner. Pat says, “It’s
all about resourcefulness, not resources“.
So he wrote articles, recorded podcasts
and YouTube videos and helped out anyone he could. Using social media and online marketing, he
focused on making money not spending it! He also focused on making the 45 minutes that
his customers spent with him the best 45 minutes of their week.
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