What will the digital medium of the 2016 US election be?
In this q&a with former White House special adviser
and ‘digital guru’, Dan Pfeiffer he says that livestreaming video from mobile
phones using apps like Meerkat will be the digital trend for the 2016 US
election. In 2012 it was Twitter, in 2008 it was Facebook. He says that the Democrats have invested more
in befriending Silicon Valley than the Republicans and that Hillary Clinton can
recapture good relationships with the media as these relationships are ‘cyclical’. Interesting read.
Don’t brand your business “ethical”
“No-one likes the person or business who bangs on about
their moral good conduct” – well that’s certainly true but more to the point a
business who claims to be ethical can be setting themselves up for a fall. However, I don’t agree with the guy in this
article who says that brands should just focus on being a good business and get
the benefits of that. You still have to
tell people what you are about, what you believe in and the efforts you make to
be as ethical as possible. As the president of the UK PR Institute says, “it’s
all about being transparent.”
Now you can add comment before you retweet
Kind of odd this took so long but Twitter has announced
that we will be able (some can do this already) to include comments in a
retweet that won’t affect the 140 character allowance. Good news obviously and the expectation is
that the person who wrote the original post should get more credit for their
writing/musing.
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