How to speak to Gen Y, 5 steps to building a digital team & the Alpen/Amanda Holden campaign

How to speak to Generation Y

Generation Y are a ‘headstrong lot’ according to Greg Dybec of “Elite Daily” – a platform which has built an audience of 43m in less than two years!  Millennials consume content primarily from YouTube and other online channels and care about being inspired or emotionally touched by what they consume.  Pinterest and Tumblr are the platforms to watch and every brand should have in-house video and mobile teams, he says.  “I think brands and businesses will be successful in the future if they can finally begin to understand not just what digital consumers want, but why they share what they are interested in."

http://www.independent.ie/business/media/how-to-speak-to-generation-y-31163679.html

Campaign content wouldn’t brighten my morning

I only became aware of this Alpen campaign today as I saw a piece with Amanda Holden in The Guardian entitled “How I get ready” and this ‘Brighter Mornings’ campaign was mentioned.  Unless there is more to come and/or there are greater depths to this than I’ve found in search, this is a very weak concept.  There’s a lot of good activity around it such as using Amanda Holden to front it (because of her work on “This Morning”), and that it’s an integrated campaign which includes various initiatives with retailers and so on – but the premise – a ‘challenge’ whereby the consumer keeps a 7 day record to see if they feel better after eating Alpen 7 mornings in a row?  Weak.  But it will most likely be very successful because of Amanda as she features prominently on-pack and she is very well-liked, recent silly tweets aside.

http://www.alpenmornings.co.uk/index.php

5 steps to build a digital team

This is a good common sense guide from Ian Dodson of the Digital Marketing Institute on building a digital team with limited resources.  My only query would be that he quotes Facebook as the way to reach a young audience – but a lot of that age group have left – or never joined – that platform.  Ian suggests that the first thing you need to do is identify the objectives you want the team to achieve.  Then choose your online channels carefully – and focus on just a few.  It’s important to make the most of the talent you have in-house and he recommends a 15 minute test - www.TestYourDigital.com - as a way to find that out.  See here for the rest of Ian’s tips…..

http://bit.ly/1NalipK

www.linkedin.com/company/diy-pr

www.twitter.com/diyPRireland