Using Snapchat for Business
This is food for thought as the author claims that people
are moving en masse from Instagram to Snapchat – personally I wouldn’t be so
sure. Currently Snapchat users are
generally 16-24 – but Andre Kay predicts this will expand out to encompass 18-40
year olds. This offers opportunities for
business whose target audience matches that of Snapchat - but they need to make
the time to get familiar with the medium, learn from what other brands are
doing and be real-time ready. A Snapchat
function – Stories- endures for 24 hours as opposed to the usual few seconds –
this will obviously make using Snapchat more attractive to businesses.
Lessons from Sainsburys
UK retailers, like Irish ones, have had challenging times
over the past few years with the recession and the discounters biting at their
heels – and the latter succeeding.
Apparently Sainsburys’ 1.9% drop in sales is considered a good
performance versus their competitors. More people are buying more products from
Sainsburys stores. They did cut prices
but customers seem to find shopping there a more pleasant experience and less
of a chore than at other retailers – and are prepared to pay a small premium
for that. Apparently their non-food
offering and their bank are also contributors to their steady performance.
Making a global campaign look easy
AT&T used 23 images of painted hands and a phone for
their global campaign – such a simple idea, brilliantly executed. Apparently it debuted in 2009 – so I’m a bit
late to the table here – but good work should always be acknowledged! AT&T devised it to promote their
international wireless leadership.
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