SMEs – create your own website!
If you’ve put off getting a website due to resource issues
– whether cashflow or time constraints, I highly recommend doing a Workshop
Website course with Dan Mulcahy. I did
one and my new grainne byrne PR website will shortly be revealed to the world. I was a bit apprehensive at the start as I
feared a lot of teccie speak – but I needn’t have worried. In fact, so confident am I of my ability to
produce a website, I will shortly commence work on finally having a DIY PR site
– having talked around it for about two years!
You can’t be all things to all people
With 1,650 stores in the UK, Greggs is bigger than
Starbucks and McDonald’s combined in that market. The 75 year old store ran into problems because
they were trying to be ‘all things to all people.’ So they took fairly painful and drastic
action, closing some of their in-store bakeries, some stores and laying off
staff and turned their focus to the dining al-desko and breakfast-on-the-go
market – to excellent results. Worth a
read…….
Tips from small shops on how to survive & thrive
Another UK story featuring tips from the winner and some
runners-up of the “20 Best Small Shops” - including a village shop run by one
paid manager and 50 volunteers which ploughs all its profit back into the small
community in which it operates. This
article also tells how a food store, convenience store and bookshop chose to
thrive during the recession despite the economy, competition from the multiples
and internet shopping.
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