Monday, September 1, 2014

Forget Ice Bucket - how about "Boob Aid" or #FeelingNuts?! Entrepreneur Awards launched & Tesco community initiatives



Tips for Entrepreneurs from Award winners:

·        -  Don't be afraid to ask for help or support
·        - Assume you will have to hustle for every sale
·         - Diversify your financial risk as much as possible
·        -  Never allow a lack of experience or knowledge get in the way of pursuing a seemingly impossible task

These tips are from Simon O’Connor, Curator, Little Museum of Dublin, who also says, “an expert is just an amateur who decided to chance their arm!"   He was speaking at the launch of the 2015 David Manley Emerging Entrepreneur Awards – Little Museum of Dublin was the 2014 winner. To see tips from other David Manley Award winners, see www.davidmanleyawards.ie Open to enterprises in business, the arts and social community which are less than 3 years old, the closing date for entries is Friday 3rd October 2014.  Disclosure – I am a sponsor of and PRO for the Awards!

Forget Ice Bucket, how about “boob aid” or #FeelingNuts?!

This wasn’t a very smart move by the ALS (motor neurone disease) Association or ALSA as it’s known – who tried to copyright the “Ice Bucket Challenge” - other charities kicked up a storm saying that fundraising events such as runs, walks etc can’t be copyrighted.  See link for more detail below – but the following fundraising ideas caught my attention and made the “cool” ice bucket challenge look tame in comparison!   A charity for testicular cancer is running a social media campaign – Check One Two – which encourages people to take interesting photos and upload them – with the tag - #FeelingNuts.  And, for the 12th year running, a Japanese campaign for Aids Prevention called “Boob Aid” sees porn stars allowing their breasts to be fondled!  http://www.independent.co.uk/life-style/health-and-families/health-news/als-ice-bucket-challenge-charities-battle-for-ice-bucket-rights-9701866.html

Tesco battles discounters with community initiatives

Always interesting to see how companies compete when they can’t do it on price.   “Embattled” Tesco has steadily lost share to the discounters and they’re also back in the news with the new CEO taking over the reins in the UK today.  Despite the talk that the new CEO will compete on price, this remains to be seen as Tesco shareholders have always wanted a higher margin.  So they’ve been fighting back on other fronts – and charities seem to be the main beneficiary.  If you shop in any of their stores at the moment, you get a token at the checkout and you decide which of 3 local charities’ Perspex containers you put the token into – i.e. which local charity you support.  A really nice initiative.  Now, Tesco is donating €10,000 to the Irish Motor Neurone Disease charity in recognition of the fact that they sold 66,000 additional bags of ice over the past couple of weeks!  Tesco get a lot of stick but when charities benefit…….





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