FA Chief condemns dirty tricks by Qatar
This is a very interesting story from Channel 4 about a
sports blog called “The Pressing Game” which attacks critics of the 2022 Qatar
World Cup. It appears to have been set
up by the PR company, Portland Communications who have since distanced
themselves from it. Most articles on the
blog are apparently written by former head of communications for the Labour
party, Alastair Campbell and his son.
Campbell was an adviser to Portland until recently. This is known as “astroturfing”
(a new one on me) which is using a blog which masks the organisation which sets
it up or runs it – and tries to create a sense of a grassroots movement. Again, it’s the cover-up and lack of
transparency that makes this newsworthy.
Everyone is entitled to their opinion – but if you have an interest,
declare it.
“Swim the M50” Challenge announced to celebrate rebrand
Speaking of declaring an interest – here’s a story from
one of my clients – Dublin City Council Sports & Recreation division! I was
tasked by them to create awareness of their rebranded Sports & Fitness
Centres amongst current and potential customers. So I advised them to run a Challenge that
would excite and motivate consumers – and the Centre Managers came up with the “Swim
the M50” concept! It happens on 29th
October and entrance to the 4 participating Centres is free that day! See pieces below from inshore-ireland.com and
BusinessAndLeadership.com
Irish Motorists
3 million Irish people own a car – or maybe that should
read 3m people in Ireland own a car – according to the latest Kantar/TGI media
insight on Irish motorists. A mix of TV and outdoor advertising is recommended as
the most effective way to reach them. Older
one-car families are big TV consumers while slightly younger two-car families
are in the heaviest one fifth consumers of outdoor advertising. More here …….
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