3 ways to close off your press release
This was a new one on me I have to admit – it’s usually
all about the start of your press release – so this caught my eye! I’ve no problem with the first recommendation,
“Make a strong statement” or with the final one which is a bit
self-evident. But the second one “Find
some common ground” I do have an issue with – for two reasons. I don’t disagree – but common ground should
be established as early in a press
release as possible so the reader easily sees WIIFM – What’s In It For Me. And the recommendation to write something
like “You’ve seen what we can do for your life……” is just plain wrong! That is (bad) advertising speak and has no
place in a press release!
What your mobile phone says about you
As 1.7m mobile phone owners were researched for this
study, it’s worth a look. As an iPhone
owner, I see I am 16 times more likely to be interested in Brad Pitt than the
average person online (keep looking over your shoulder Angelina!), 4.3 times
more interested in crime films (sounds right), 19 times more likely to research
skiing holidays and 5x times more likely to book a cruise (never been on
either!). Find out what your phone says about you here……
How to become a Beauty Entrepreneur
Tips from a panel of experts to those thinking of
starting a beauty business include staying on top of – but not being led by –
trends, establishing a business because you have a passion for it and not just
because you see a market opportunity, using Twitter and LinkedIn, joining trade
associations and attending trade shows.
One really good piece of advice was to read every beauty article you
possibly can, track down the journalists who write them and email them about
your business. You should also, of course, follow these journalists on Twitter
and look out for opportunities to engage with them and supply helpful
information.
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