Introducing “Super Thursday”
We’re familiar with “Black Friday” (day after
Thanksgiving) and “Mega Monday” (biggest day for pre-Xmas online sales – but I
don’t know which Monday that is?!!) – anyway, this Thursday 9th
October is officially “Super Thursday” – where independent booksellers will
launch 315 new titles in the race for the Christmas best-seller. Unofficially apparently they’ve done it
before but this year the publishers have got behind them. It’s a big campaign as they’ve got artist
Tracy Emin on board as the face of the campaign and she’s also designed a
“Books are my Bag” Tote – literary ‘celebs’ including Michael Palin are also
lending their support. Interesting to
see how this goes – and what amazon and the big book retailers do?
Twitter helps SMEs sing!
I missed this article when it first appeared in
September but it’s got one crucial
message – how having your own ‘voice’ helps SMEs distinguish themselves
on Twitter. But my tuppence worth is
that this actually has a wider application than just Twitter – the same ‘voice’
should be used in all communication whether it’s via online or offline media,
with customers, with staff, with stakeholders, with whoever!
Newspaper looks at new way to generate income
This is an interesting development from the Guardian newspaper
– it has launched its own online bookshop – how long until the Irish Times does
likewise?! I’m on a panel regularly
surveyed by the Times and a recent survey asked about a book club – so surely
an online shop is not far behind?! I
like the Guardian’s honesty about their rationale – “Every book you buy from us
helps the Guardian to continue providing free online global news and supports
independent, liberal journalism.”
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