4 PR lessons from “Gone Girl”
Fresh from seeing the film last night, I couldn’t resist
this piece offering PR lessons from the book and film! The tips include
preparing for the media, coming clean and calling in the experts. What was shown to great effect in the film is
how quickly the story caught hold and how Nick found himself under siege by the
media with his marriage being discussed and torn apart on TV by so-called ‘experts’! And a couple of twists later - how he is loved by the media!
Design a Guybrator please!
It’s all about the language you use - whether selling a
vibrator, guybrator or an e-cigarette according to the case studies in this
interesting article. When the guys who designed “Pulse” – a guybrator
– or vibrator for men – stopped calling it a ‘sex toy’ and instead described it
as a “therapeutic massager for the health and wellness sector”, designers and
the banks began to listen! Similarly the
‘Blu Ecig’ is not described as a smoking cessation device but as a ‘lifestyle
choice’. Design-wise, it’s black with a
blue tip which re-enforces that messaging.
When selling a controversial product, the advice is to “do it with
conviction” – like Red Bull does.
Worst PR job this week – PRO for Sinn Fein?
I don’t usually go political in my blog but, from a
communications point of view, it will be a challenging week for Sinn Fein. Who’d want to be their public relations
officer? Interesting to see how they handle
the Mairia Cahill story over the next few days?
How will Mary Lou McDonald separate the ‘new’ Sinn Fein from the old? For example, Mairia Cahill, who seems to be
brave beyond belief and believed by most people, stated this morning on
Newstalk Breakfast that her grandfather recruited Gerry Adams into the IRA –
yet he still maintains he was never a member. Ms. McDonald made a point of emphasising
her Dublin roots i.e far removed from what went on in Belfast during those
years. So how will she show Sinn Fein
has moved on and is an open transparent organisation while supporting Gerry
Adams’ denial and the old SF/IRA hierarchy?
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