How to get TV/radio coverage for your business
Research the programme you are pitching to, be
available, have a killer email pitch and don’t try to plug your company are
just some of the tips here from a freelance UK journalist, Janet Murray. The first one is particularly important and I
always advise my diy PR clients if they can’t listen live to programmes they
want to be on, listen back online when they have time. And listen in a different way that you
usually do. Jot down the different segments
within a programme – for example, a business programme may start with a review
of that day’s business headlines, followed by an interview or discussion of a
current topic, followed by a chat with an entrepreneur and so on. This way, you soon see and hear where you
might fit in.
Rebranding Tips for Non-Profits
There’s some good tips here from a US non-profit,
Rainforest Trust on rebranding - including focusing on your mission, polling
current and potential donors about your new name and ensuring you have your
Board’s support. But I’m not so hot on
the idea of using crowdsourcing to get a new logo. While it will have obvious appeal to
cash-strapped charities, a rebrand is more than a change of name and logo and
how many designers will be willing to donate a huge chunk of time knowing that
they haven’t been involved in the earlier part of the rebranding process - and
that they could be competing against tens, hundreds or even thousands of other
designers for a non-paying job?!
“Best free thing to do in Europe” gets 3 year
sponsorship
The
Little Museum of Dublin has secured a 3 year sponsorship with Luas Cross City
for its fab initiative described by the Sydney Morning Herald as “the best free
thing to do in Europe’ and ‘the cutest tourism campaign probably ever’ by the
Huffington Post. “City of a Thousand
Welcomes” is a greeter service which sees volunteers from the Museum (‘ambassadors’)
pair with first-time visitors to the city to show them what Irish hospitality
really means. The Ambassador offers
advice on the visitor’s trip to the capital over a free cup of tea, coffee or a
pint in The Merrion Hotel, Bewleys Café or the Porterhouse Bar. In the pic above are Grainne Mackin of Luas
Cross City and Simon O’Connor of Little Museum of Dublin. I declare an interest – as part of their
prize for winning the 2014 David Manley Emerging Entrepreneur Award, I am
helping LMOD out with some PR.
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