Fish that work out?!!
The ‘daily specials’ board (see above) at a Dun
Laoghaire restaurant gave me a good laugh last week! I did manage to resist the urge to order the
seafood pizza and check out this unusual breed of fish that must work out?!! On a more serious note, two friends of mine in
the editing/writing business rightfully get very, very heated when they see
misspellings and/or bad grammar – and I have to say I’m fast joining them! While we all make mistakes, is it too much to
ask that another member of staff checks spelling and grammar on any communication from a business?!
My own pet hate is people using “your” when it should be “you’re”.
“Flock to Unlock” Twitter Tool
In the run up to the start of the new soccer season,
Puma has used a Twitter tool, “Flock to Unlock”, to drum up interest in its new
global ad. This sees
users who help reach the critical mass of tweets treated to a sneak
preview of the advert. Puma
also has the celebrities who feature in the ad – Usain Bolt and footballers, Mario Balotelli and Sergio Aguero - tweeting their
followers about it – with a combined reach of over 19 million!
See Twitter’s guide on how to use “Flock to Unlock” here
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Newstalk & Today FM attract more listeners but RTE
still tops
If you advertise at all with any radio station, no doubt
you have been bombarded with emails from them since last week’s JNLR (Joint
National Listenership Research) figures came out – the JNLRs show which radio
shows are attracting more listeners, which are losing some and importantly the
overall number of listeners the various shows have. But of course, in terms of relevance to your
business, it’s not numbers that count, it’s the socio-demographic information
behind those numbers. Nevertheless, the
Irish Times’ analysis of these figures is always worth looking at so here’s
their take on it.
Should a restaurant use social media?
In this regular advice column for SMEs in the Irish
Independent, a restaurant owner asks Feargal Quinn if his business should be
online. As the food community is very
active online particularly on Twitter, Facebook, Pinterest and Instagram, the
answer is most definitely, “Yes”! It’s
also a business tailor-made for social media as food is so visual.
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