5 Tips for doing your own PR
This article in the New York Times offers 5 good tips from a data company CEO who has done his
own PR for the past five years – these include “accept that your company is not
very interesting – yet”, “become part of a bigger narrative” and “be resilient”
– all excellent advice. It’s clear his
primary objective in using PR is to generate sales leads and while others might
have different objectives e.g. become a Key Opinion Leader in your industry etc
– ultimately, people use PR to raise the profile of their business in order to
grow it.
10 Surprising Social Media Facts
Did you know that your biggest advocates have the fewest
followers, that brands have 1 hour to respond on Twitter and that Friday is the
best day for engagement on Facebook? This is an interesting piece which also
states the best days for different topics on Pinterest
Being a tourist in your own town!
Henry McKean of Newstalk becomes a tourist in Dublin for
a few hours taking a tour on the green bus and visiting the Little Museum of
Dublin where he talks to one of the founders, Simon O’Connor. He also chats to both international and
domestic tourists enjoying Dublin yesterday.
Disclosure – I’m helping out with some PR for the Little Museum as part
of their prize in winning the 2014 David Manley Emerging Entrepreneur Award.
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