Monday, November 18, 2013

In business & sport it's Tension V Support, good campaign for ALONE & what's a tired SME to do?

In business and sport it’s Tension V Support
The challenge for success is to get the right balance between tension and support – so said renowned sports coach, Dr. Frank Dick in yesterday’s Business Post.  He says a high wire performer is a great example – too much tension and the wire breaks, too little and it’s too slack for the purpose. I think we’re all fascinated by sports coaching and how it can be applied to business and this interview with Dick, who He worked with Daley Thompson and Boris Becker amongst others, doesn’t disappoint.  He believes that today’s athletes have too much support and not enough tension.  Might be worth checking out when he’s here in January at the Laya Pendulum summit.
Kudos to all involved
A thought-provoking campaign has been developed by ad agency Bonfire who admirably gave their time for free to create a new outdoor campaign for Alone, the charity that helps older people in need.  According to the Irish Times, 500 Dublin Bus posters and 48 sheets have also been donated.  The visual in the print version of the Times had a really poignant message – “After three weeks on his own, the last thing Ed wants is ‘me time’.  Compassion alone is not enough. Please volunteer your time or money.”
What’s a tired SME to do?
Feargal Quinn in his weekly ‘Problem Solver’ column in the Irish Independent gives some really good practical advice.  In this instance, he offers tips to a café owner whose tired through and through after 12 years in business.  He also recommends expansion into Northern Ireland as the first step to a stationery producer looking at the export market – and details some of the supports available in that market.

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