Ding dong it’s Crispmas and a traditional brand continues to re-invent itself…..!

Ding dong it’s Crispmas, the 3 Ireland tv ad, a traditional brand continues to re-invent itself and a fundraising idea that made me open my purse…..!

Traditional Brand Re-invents Itself

For anyone interested in seeing a traditional business re-invent itself and be relevant in today’s world, Easons is worth watching.  Two years into their brand refresh, Catherine O’Mahony in the Sunday Business Post tells us that their new initiative ‘Easonology’ is being launched this week – it’s a space within the store where customers can try out challenging and/or creative products.  And the plan is to extend it to each of their 60 stores nationwide. http://www.businesspost.ie/#!story/Home/Media+And+Marketing/Keen+on+self-development%3F+Now+there's+Easonology/id/74e8fa55-c164-4365-98be-05ff6ce6f5b3

Crispmas!

This seasonal marketing story just made me salivate – Keoghs Crisps are bringing back ‘Roast Turkey & Secret Stuffing’ crisps – yum! Wonder what they’ll taste like with a G&T?!! http://www.businessandleadership.com/marketing/item/43617-keoghs-farm-brings-back/

Lovely Irish Xmas Ad

After all my admiring noises about UK Christmas ads, it’s high time to give a big shout out for a really lovely Irish one – the 3 ad made by Boys and Girls  http://www.youtube.com/watch?v=odRFKBXYvDY

Innovative Fund-Raising Ideas

Fund-raising is exceptionally challenging and I really admire the creative ideas that some fundraisers come up with.  One that I really like – as seen on BusinessandLeadership.com - was this one – so much so I bought two – Silver Bells – that is!  Beaumont Hospital Foundation is selling silver bells (€20 each) and sterling silver bells (€170 each) – no prizes for guessing which ones I bought (!!).  Kudos to BHF also for the fact that the bells are designed by Irish silversmith, Seamus Gill and made in Ireland. http://www.businessandleadership.com/marketing/item/43658-beaumont-hospital/