Iconic Christmas ads, Powering Kindness, ‘every little
Big Brother helps’, Twitter gets more visual and Teens using Facebook less……….my
marketing moments of the past week!
Christmas
Ads
No, I don’t want to talk about the C word yet either –
but the recent call for ‘iconic ads only’ from RTE for broadcast on Christmas
Day got me thinking. I have a soft spot
for ads which at other times of the year, I would regard as saccharine-sweet –
but at Yuletide, I indulge them wholeheartedly!
I wasn’t in Ireland for Christmas last year so I didn’t
realise that RTE showed ads on Christmas Day for the first time ever. The Irish Times recently reported that RTE
want ‘iconic ads only’ – that’s putting it up to the brands and
advertisers! But at €10k for a 30 second
spot, it’s only an option for the bigger brands!
My all-time favourite Christmas ad must be 20-25 years
old? It’s the Kelloggs one with the most
adorable little girl ever – and still brings tears to my eyes! http://www.youtube.com/watch?v=9aI74-YHQGY
But since 2011, it’s had very, very strong competition
from the beautifully crafted John Lewis ad.... http://www.youtube.com/watch?v=pSLOnR1s74o
Continuing with the feelgood factor, I have to mention
the excellent Electric Ireland ‘Powering
Kindness’ campaign which really is ‘Big Picture’ stuff. Details are here - https://www.poweringkindness.ie/?gclid=CJ-o8ufay7oCFTAq2wodyXwAAw They’ve got numerous broadcast
stations on board including the daytime shows on Newstalk and 2FM all
supporting one of 3 different charities and getting people to text in pledges
of good deeds. One charity will get
€50k, one will get €30k and one will get €20k.
TV3 is also on board and features regular clips of various presenters
pledging their Act of Kindness. The
campaign is also activated online via their website, Facebook, Twitter and
Instagram. No losers here, a really
great campaign.
So now, “Every little Big Brother helps” or so it would
seem - The Guardian reported earlier this week that customers will be scanned
in Tesco forecourts. Is it only me that wonders about the damage
this technology might do to us physically i.e. to our eyes?!! Never mind the moral dilemma of a complete
invasion of privacy! Maybe I’m just an
old fogey! http://www.theguardian.com/business/2013/nov/03/privacy-tesco-scan-customers-faces
The Sunday Business Post reported that Facebook is to limit news feed ads as
they’re trying to tread the fine line between annoying people and maximising
revenue. Interestingly, they noted that
younger teenagers are using the site less.
Krishna De reported in a recent blog that Twitter now automatically will show
images and video within the feed. It’s
all about the visual folks – as Instagram’s success is showing. http://www.krishna.me/2013/twitter-and-visual-content-marketing/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+KrishnaDeInsights+%28Krishna+De%3A+Insights+Blog%29
No comments:
Post a Comment