How I'd love a client to give me £7m for a Christmas campaign - that's what the new John Lewis Xmas campaign is costing! Ireland's favourite celebs - and Facebook ads using their pix without approval, insights into older shoppers and a new-look SBP on the way - my pick of marketing and media stories from the past week!
£7m
Sterling Xmas Ad!
As I’ve said previously, I’m a big fan of the recent
John Lewis Christmas ads –and the 2013 version is lovely – quite quaint too! But I saw in The Guardian that they’re
spending £7m this year – £1m to produce the animated commercial and a £6m media
spend! This apparently included paying
£750,000 to take over an entire ad break in X Factor on Saturday 9th
November to debut the ad! Wow! It’s going to take a lorra lorra Christmas
shopping to make that pay!
Insights
into Older Shoppers
Ethical, brand loyal, into organic and fresh food, with
convenience and location being important shopping considerations – these are
all insights into the older shopper which featured in Adworld late last week. http://www.adworld.ie/news/read/?id=47cb4e06-af15-45d9-aaf7-10f18b014812
Top
3 Sports & Radio/TV Presenters:
Pat Kenny, Ryan Tubridy and Ray D’Arcy are our favourite
radio and TV presenters according to a report by Siobhan Brett in the Sunday
Business Post last week – Newstalk will be happy to see Pat at number one! Brian O’Driscoll, Katie Taylor and Roy Keane
are the sports personalities we admire most according to the Online Sponsorship
research. O’Driscoll has been the most
admired sports personality on 4 occasions in the last 5 years – losing out to
Katie Taylor last year.
Celebrity
endorsement – without their approval.
The fact that no-one seems to be able to do anything
about this makes it quite worrying for celebrities - and potentially for us
lesser-known people to have our photos used to promote something or other
amongst our friends! I’m sure we’ve all
spotted well known faces seemingly endorsing weight loss and other products on
Facebook ads. These ads have not sought or received approval
from the celebs for their endorsement – and according to Miriam O’Callaghan,
attempts to get her image removed from one of them came to naught.
New
Look SBP!
From this Sunday 17th November, we will have
a new-look Sunday Business Post with a sneak peek being provided by SBP
journalist and interim editor of ‘Agenda’ magazine, Gillian Nelis on Twitter – and
it’s looking good! https://twitter.com/gnelis/status/399476316237361153/photo/1
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