Instagram ads – coming to Ireland?
Apparently Instagram ads are crossing the Atlantic soon
but to date, they’ve been reserved for the big brands with the big budgets –
this post suggests 4 steps to get maximum impact on Instagram at a fraction of
the cost. 1) Ask yourself why you are on Instagram? 2) Be visually compelling
3) Use relevant hashtags and 4) Make user-generated content worthwhile
B2B – 7 Tips on better social media
“Many of us in B2B – especially in professional services
are having a tough time getting to grips with
social media in a really meaningful way” – so says Heidi Taylor, Director of
Public Sector Marketing at PwC – here she offers 7 tips on how B2B can
do social media better: Listen; Don’t push; Add value; Respond; Be Visible
& patient; Quality and Measure & Evaluate – but do it yourself.
Business Travellers
Continuing their great series, “Insights of the Week”,
Adworld.ie and Kantar this week looked at business travellers and state that a
mixed media campaign - comprising cinema and outdoor - would be very effective
in reaching them. 41% of these travellers are more likely to be in the AB
category and they are 34% more likely to shop online.
