England Football Team’s “Mind Mechanic”
Steve Peters – also known as the “Mind Mechanic” - is
working with the England World Cup team - so let’s see how that goes for him
over the next four weeks! Author of “The
Chimp Paradox”, he says that we need to manager our ‘inner chimp’ – the part of
our brain that deals with emotions and gut instincts. While these are great for basic survival
instincts, we need a plan to manage them.
Steve deals with 4 separate areas when working with businesses – or
teams: Individuals & their emotions; Managing other people; Communications
and the Culture of the organisation.
Marketing to Men
Millward Brown recently hosted what sounds like a really
interesting seminar on how to market to men – a very under-researched area,
they say. So they set about redressing
this with research spanning several months and presented their findings at the
seminar. There is widespread frustration
and even anger with the way males are depicted in advertising and they
recommend that successful advertising includes: always ensuring that the
portrayal of men is sympathetic and humorous; not worrying about alienating
women and acknowledging that men are crying out for social justice to behave
bigger, better and bolder. Anyone
marketing to men would want to get a hold of this research.
Singletons v Couples
This is another good TGI insight featured on
adworld.ie on the different lifestyles
of singletons versus couples. Starting
with a quote from Oscar Wilde - "one should
always be in love and that is the reason one should never marry", they move on to tell us that 32% of Irish adults are single
while 58% are married or in a couple.
One of the more interesting stats for me was that 74% of those in a
couple donated to a charity in the past year while only 58% of singletons did. More here…..
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