5x Creative Uses of Snapchat
Examples from WWF (World Wildlife Fund), NBA (National
Basketball Association), GrubHub (an online food ordering company), Audi and
cosmetics company, NARS on how to use Snapchat to reach your target
audiences. While this is a US-focused
article, good ideas are universal!
How to target Culture Vultures
Another interesting piece from Adworld.ie and Kantar
Media – museum visitors are more likely to ‘holiday off the beaten track’ and
more likely to see bus stop advertising – while Dublin Zoo visitors are more
likely to use ‘on demand’ TV, to buy brands their kids prefer and to go to
animation movies.
George Hook
interviews young entrepreneurs
Last Thursday, on the “Kickstart
your Business” slot on Newstalk, George Hook and Ger Tannam of Islandbridge
Brand Development spoke to two schoolchildren from Griffith College Multidenominational
School, South Circular Road, Dublin
about their new business, the “Health Pack”.
Louis Rosney and Eduardo Nestor, representing their class, told George
how the Pack is aimed at countering obesity and they developed it for the “Biz
Factor” final a few weeks ago.
The
Health Pack contains lesson plans, a website subscription, recipe cards, seeds,
a seasonal planting calendar and much more. They will generate revenue by
selling the packs - for a class of 30, the Packs would cost between 90 and 100
euro. The children secured agreement with Bank of Ireland for a €500 loan. Biz Factor is organised by Bizworld Ireland,
which takes entrepreneurship into the classroom and this is their annual awards
programme. Bizworld won the 2014 David
Manley Emerging Social Entrepreneur Award – disclosure - I’ve worked with both
DMA and with Bizworld!
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